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Eighty percent of anything that happens on SMS doesn’t need to be recorded, Chung says. Some users may choose to keep certain messages on Frankly permanent, but for the most part, they won’t need to.
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“Our definition is that delete is the default,” he says. Everyone from parents to college administrators is on Facebook and Twitter now.Įphemeral messaging takes this craving for privacy a step further, Chung says, lifting the burden of permanence and making every conversation fresh and dynamic. More teens and young adults have already been gravitating towards mobile messaging apps like WeChat, WhatsApp, and Snapchat, partly because they’re tired of leaving a digital trail on social media sites that other people can judge them by. Its users currently send an average of 30 messages daily. “Liberated.” They also used Frankly a lot.
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“They felt free and light in conversation,” said Chung. They weren’t necessarily eager to send shady or illicit texts to one another, a motive often associated with Snapchat. More comes from how Chung’s test group reacted to his app. Snapchat’s reported snub of $3 billion from Facebook is just part of the evidence. Their new buzz word is “ephemeral.” It’s not about a quirky mobile fad for sexting teens, but potentially the future of mobile messaging itself. But texts? Why send messages to people, only for them to be deleted?Ĭhung and a handful of startup founders and investors in Silicon Valley say there are plenty of good reasons. Now we know that sending goofy, or even incriminating selfies has a certain appeal. Self-destructing texts sounds about as odd as Snapchat did last year, and even last May when Chung was testing his app at Stanford. The idea is that the sender is always in control. Each time someone sends a text, they can also tap a black “x” afterward to take it back, in case they change their mind. Chat windows, for the most part, thus stand empty at all times. Once they tap it, a set timer counts down the seconds till the message has been deleted sent to the digital afterlife. The app works like this: send a message, and your recipient will initially see a box of blurred text. Out of a handful of similar texting services, Frankly has raised the most financing, and some say it marks a future trend. Since then, he’s raised $6 million in funding from South Korean mobile giant SK Planet, hired a staff of 20 and booked a decent 350,000 downloads. Chung took heed, carving off everything else and making his app, Frankly, all about sending texts that expired whenever you wanted them too. The one thing they did like was the self-destructing, ephemeral texts. To Chung’s surprise, the clever Stanford students found his app complicated and off-putting. It was a social platform that let them send photos, videos, and texts to one another, along with an odd side feature: messages that self-destructed after a few seconds, a la Snapchat. Last May, startup founder Steve Chung got 200 MBA students at Stanford University to try a new mobile messaging app he was working on. Delete By Default: Why More Snapchat-Like Messaging Is On Its Wayīy: Parmy Olson | Novem(Featured on Forbes)